With the rapid development of world economy, science and technology, society, the variety of stainless steel tableware and kitchen products, the growing proliferation of specifications. Stainless steel tableware and kitchenware products in cooking products are in high profile products, with a noble, beautiful, durable, etc, in line with the modern aesthetic requirements as well as eating habits, not only play the functions of traditional cooking, more to enhance the master grade, Home decoration grade performance.

With the expanding global cookware market size, demand for stainless steel tableware and kitchen products in Europe and the United States and other developed countries are increasing. Although the body belongs to a family of essential consumer goods, but due to the rapid update of the style appearance of the product, as well as high-tech step-by-step application in the production of the product, the product of intelligent, personalized, power can diversify characteristics has become increasingly prominent, shorter replacement cycle of such products in foreign countries with fast moving consumer goods characteristics.

From a global perspective, all regions affected by the impact of economic development, lifestyle factors such as stainless steel tableware and kitchenware market has different characteristics. For example, the European and North American Stainless Steel kitchenware industry has a long history of development, the development of the market is more mature, many consumers, the steady growth of the market size is large and every year, about 40% of global market share in 2010.Asia market size growth is mainly dependent on the pull of the strong demand in emerging markets such as Japan and the Middle East, about 26 percent of the global market size in 2010 and 25%;With the rising labor costs in developed countries, making the global stainless steel tableware and kitchenware industry pattern of major adjustments in their manufacturing sectors gradually shifted from developed countries to the transfer in developing countries. As emerging developing countries, rely on the advantage of labor costs and manufacturing capacity in China, to attract internationally renowned Stainless Steel Kitchenware enterprises to invest and build factories in our country. Head before the whole country more than 600 Stainless Steel Kitchenware manufacturers, 53% concentrated in Guangdong, 21 percent in Zhejiang, 13 percent in Shandong, China has become the master of the global stainless steel tableware and kitchenware products production base, more than 90% products are exported to overseas markets.

According to the information center of China’s General Administration of Customs “stainless steel table, kitchen or other household appliances and parts thereof” statistics, the export value of China’s stainless steel kitchen utensils in addition to 2008 affected by the financial crisis in 2009 declined slightly, the remaining years of steady growth. In 2010, total exports reached $ 1.841 billion, representing an increase of 30.66% over 2009. According to the Information Center of China General Administration of Customs “Spoons, forks, spoons and similar kitchen or tableware.” Statistics, in 2010 as the financial crisis gradually eliminated, tableware export amount has exceeded the highest level in history, reaching $ 1.402 billion, an increase of 26.87% over 2009.

According to the Information Center of China’s General Administration of Customs of miscellaneous pieces of stainless steel tableware and kitchenware products exports classified to the stainless steel table, kitchen or other household appliances, and its zero “Statistics, accounting for 10% of the total exports of stainless steel kitchenware, exports reached $ 184 million in 2010.

1. The domestic stainless steel tableware and kitchenware industry development status

Stainless steel tableware and kitchenware industry in China started from the early 1990s and gradually developed. Into the 21st century, exports expanded rapidly and has been exported to six continents more than 100 countries and regions, market share has been increasing. Stainless steel tableware and kitchenware exports expanding at the same time, increase foreign exchange earnings, has also led to the development of related industries. Such as raw materials production, equipment industry upstream, midstream processing industry, manufacturing of downstream products and mold and other supporting industries. Today, the production technology of domestic enterprises have become more mature, and product quality gradually increase in OEM / ODM OEM cooperation relationship is relatively stable, relatively low labor costs. Transfer of industry to promote the domestic firm size continues to expand, increasing number of technology technical level than ever, but also played an important role in promoting the development of the domestic market of stainless steel tableware and kitchenware.

At present, the domestic stainless steel tableware and kitchenware market showed the following characteristics:

(1) The development of the domestic process of urbanization and income levels increase, promote the consumption of stainless steel tableware and kitchenware upgrade

Nearly three decades of China’s urbanization process accelerated, rising number of urban households, there will be large numbers of people moving in the next 20 years. Meanwhile, according to the National Bureau of Statistics, 2006 chinese urban residents per capita disposable income reached 10,567 yuan, the urban residents per capita disposable income reached 19,109 yuan in 2010. The number of urban households rise and the middle class the increase in the number of spending power will allow people to be further expanded, and new demands on the quantity and quality of consumer goods to the consumer goods industry a tremendous room for growth. Consumption growing demand for stainless steel tableware and kitchenware products increased, consider not just Kitchenware functional, its convenient, intelligent, beautiful and has become a heavy consumer concern to be factors. In addition, consumers concerned about their own health will also improve their quality of stainless steel tableware and kitchenware products, which will drive China’s stainless steel tableware and kitchenware industry fast development and industrial upgrading for the industry to bring a huge consumption power.

(2) Stainless steel tableware and kitchenware products a wide range of kinds of products good momentum of growth

A wide range of stainless steel tableware and kitchen products, including pan, pot, pots, plates, buckets, boxes, bowls, spatula, spoon, knife, fork, spoon, folder, and so the function can be roughly divided into not stainless steel cookware, stainless steel cutlery, stainless steel tableware and kitchen products, miscellaneous pieces of three categories. Among them, the stainless steel cookware stainless steel tableware and kitchenware products, the proportion of about 50%. In recent years,to rising market demand with the stainless steel tableware and kitchenware, cookware, cutlery, miscellaneous pieces of products, product sales are to maintain high growth momentum.

(3) The domestic stainless steel tableware and kitchenware market brand lower concentration

Many domestic stainless steel tableware and kitchenware market products, but the overall lack of a greater influence on the brand. Domestic well-known brand Supor, ASD, Double Happiness, the owner of electrical appliances, Ling Feng, and so on, but the market brand share is low, single-brand market share does not exceed 5%. With the gradual increase of market competition, and consumer brand awareness, Brand consumption will be more and more attention to domestic branded consumer there is a huge space for development.

(4) Industry technology continues to improve, step by step with international standards

Domestic stainless steel tableware and kitchenware industry, basic in the 20th century, 60-90 years ago did not develop its technology to the cold stamping, ordinary mold manufacturing and manual operation the surface treatment of the main scientific and technological content is very low. In recent years, under the guidance of the national industrial policy, the domestic enterprises, the phasing out of outdated equipment, increase R & D efforts, the introduction of advanced manufacturing technology. For example, in material aspects, the use of multi-material composite, the bottom superconducting thermal technology, the thermal conductivity of stainless steel, copper, aluminum, silver, magnetic stainless steel material the use of strong hot pressing force, so the pots and pans to achieve the superconducting thermal performance; the use of mold in the mold manufacturing CNC machining technology to improve the machining accuracy to micron level; pass in material detection guo metallographic analysis on the formability of the material from micro studies; throw sanding technology from the traditional manual throw sanding to the development of automated polishing direction, the traditional manual throw sand instability of optical quality, labor intensity, using the long polishing techniques to make cookware surface treatment from the manual into automated machinery operation, while allowing pot with the brightness of the surface of the product-related standards, thereby enhancing efficiency. Thus, the continuing escalation of industry technology, will promote China’s stainless steel tableware and kitchenware industry to sustainable development.

With the gradual transformation of resident income levels increase, as well as consumer attitudes, intelligent, multi-functional, energy-saving and environmental protection of stainless steel tableware and kitchenware products are gradually replaced the traditional affordable type Kitchenware, which put forward higher requirements for the technical content of the product. Kitchenware in China for OEM / ODM OEM production for developed countries after years of living continue to explore in the production and R & D in materials, technology, testing and other areas have accumulated considerable technical, is a gradual reduction of the gap with international standards.

(5) Growth rate of the domestic high-end market size, brand competition is gradually reflected

Stainless Steel Kitchenware market brand pattern of division is divided into high-end, high-end, midrange and low-end market. The high-end market share of internationally renowned brands.  But there is no monopoly of the market situation of one or several. More high-end market brand Supor, ASD, Double Happiness, brand strength and channels to 34 expansion and extension of urban and rural markets. Mid-market gathered a large number of brands, many manufacturers, the highly competitive; low-end market to the hodge-based, multi-production by some small businesses.

Many products in the quality fully comparable with international brands, but because of the lack of brand awareness can only be hovering in the low-end market. As living standards and high-income people needs to improve, customers will be increasingly focused on the brand, the well-known brands at home and abroad will gradually enter the domestic stainless steel tableware and kitchenware high-end market, showing a huge potential for development.

2. The stainless steel tableware and kitchenware high-end market, showing great potential for development

(1) A huge domestic market potential, the product is becoming more diverse

Stainless Steel Kitchenware Kitchenware products are in high-end products, with a beautiful, durable, and energy saving. According to the statistics of the China National Hardware Association, sales in 2010 income reached 7.984 billion yuan, is expected in 2015, the domestic stainless steel tableware and kitchenware sales revenue will reach 20.444 billion yuan.

Size of the market for stainless steel tableware and kitchenware in China continues to expand this situation, China’s enterprises in the product design should be strengthened for each regional market color, shape and set decoration juice, and increase product convenience, safety, insurance, health care, sanitation, energy-saving, time-saving automation and intelligent, thus forming a high, medium, low-level complete stainless Steel Kitchenware products series. Stainless Steel Kitchenware variety of products, specifications, features in the future will become increasingly diverse, For manufacturers, product differentiation, diversification category become an effective way for enterprises to enhance their competitiveness.

(2) Domestic high-end market there is huge room for development

The brand is the concentrated expression of the product quality, taste, and function. With the gradual increase in consumer brand awareness, brand has become an increasingly consumer decision making an important impact the prime one. For high-end market in the stainless steel tableware and kitchenware, the entry of well-known brands at home and abroad for the development of the market bring vigor and vitality, its market size will be increasingly expanded.

The product quality of high-end market positioning, high value-added, high technology, the future of the domestic high-end market growth will exceed the industry average growth rate, higher brand awareness and reputation of enterprises will be the competition.

(3) Enhance the level of automation and the application of new materials is an inevitable trend of technological development in this industry

With the continuous application of high-tech in stainless steel tableware and kitchenware industry automated production will become an inevitable trend of development of the industry, domestic stainless steel tableware and kitchenware companies are gradually move the process forward. By the absorption of advanced automated production line technology in the industry, the design and manufacture of automated production equipment and tooling, and improve production processes, not only can effectively improve productivity, protect the safety, reduce labor costs, but also meet the stringent requirements of foreign markets, customers, therefore, to enhance the level of automation is of stainless steel tableware and kitchenware line the inevitable choice of the industry to catch up with international advanced level.

Performance of composite materials, new materials will gradually instead of traditional materials. Composite materials, the application of new materials is to improve China’s stainless steel tableware and kitchenware products performance increase in function, the only way of varieties and specifications. Only speed up to promote the wide application of new materials, improve product quality in China, the development of advanced, high-quality stainless steel tableware and kitchenware products, to make our own brand to maintain a persistent advantage in the competition in the domestic and international markets.